From the Pasture with Hired Hand
Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in!
From the Pasture with Hired Hand
Mentors, A Plan, and Quality over Quantity with Weick’s Registered Longhorns
In this episode of From the Pasture with Hired Hand, we visit Brad and Mckenna Weick of Weick’s Registered Longhorns (WRL)—a small, 80-acre family farm in Hopkins, Michigan. With help from their kids—Weston, Evelynn, and Braxton—the Weicks share how they balance preserving Texas Longhorn tradition with breeding for conformation and a future-focused program.
They walk us through the practical playbook they wish every new breeder had:
- Find a mentor early and lean on their experience.
- Have a plan—clear herd goals, timelines, and a budget.
- Visit other ranches to study cattle in person and learn different program approaches.
- Quality over quantity—why a tighter, better herd advances faster than just adding numbers.
From the show ring to everyday chores on their Hopkins place, WRL’s story is about family, resilience, and raising Longhorns that honor the breed’s heritage while pushing standards higher—one generation at a time.
Weick's Registered Longhorns: https://www.weickslonghorns.com/
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