From the Pasture with Hired Hand
Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in!
From the Pasture with Hired Hand
2026 TLBAA Horn Showcase Preview with Matt Marti
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In this episode, we sit down with Matt Marti for a preview of the 2026 TLBAA Horn Showcase weekend and take a closer look at one of the Longhorn industry’s most anticipated events of the year.
Since the first Horn Showcase in 2000, the event has continued to grow, bringing together breeders, exhibitors, sponsors, and some of the best Texas Longhorn genetics in the industry. Matt walks us through the history of the event, the importance of horn measurements, and what breeders can expect from this year’s weekend.
A major highlight is the Select Sale on Friday, October 2 at 2:00 p.m., featuring everything from young heifers with exciting genetics to proven producers ready to strengthen a herd. We also talk about Bred and Owned consignments, parent-verified cattle, DNA-marked animals, Bull Alley connections, and the quality breeders have brought forward for this year’s sale.
If you’re heading to the event or following along from home, this episode is a great way to get ready for the 2026 TLBAA Horn Showcase.
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If you're new to our From the Pasture podcast, this is one of our special pre-sale episodes. Our regular shows feature ranch stories, breeder interviews, and cattle knowledge. But today we're focusing specifically on this weekend's Texas Longhorn sale.
JaymieSo if you're wanting to learn more about Texas Longhorn Cattle Markets or you're a registered Texas Longhorn breeder looking to expand your herd, you'll want to tune in to today's episode.
SPEAKER_01I'm Jamie. And I'm Molly. We're the owners of Hired Hand Software and Hired Hand Live, and we're excited to bring you a closer look at this upcoming sale. In today's episode, we'll be talking with the sale host about consignments, sale details, and what to watch for in the ring. You can view consignments at hiredhandlive.com and in most cases, visit the consigners' hired hand powered websites to learn more. Now let's jump into this weekend's sale preview.
JaymieI'm here with Matt Marty, the sale chair for the upcoming TLBAA Horn Showcase Sale, which is held this year in El Reno, Oklahoma. We'll be taking a look at the sale details, sponsors, consigners, and of course the consignments. As we talk about the consignments, you can follow along on hiredhandlive.com. And if you want to dig deeper, take a look at the consigners' hired hand websites. Hey Matt, how's it going today?
SPEAKER_00Good, Jamie. How are you?
JaymieI'm doing pretty good. For those people that may not know you, can you introduce yourself, give yourself uh give us a background of your um longhorn history?
SPEAKER_00Yeah, my name's Matt Marty. I'm from Amarillo, Texas. Um our little ranch is called Little HB Cattle Company, and and I'm also a co-owner at uh Bomb City Cattle Company. Uh we've been in the business for about seven years. Uh we got started kinda on accident, I guess, and it's just snowballed from there.
unknownYeah.
JaymieAnd uh the your girls are pretty involved with the longhorns too, right?
SPEAKER_00Yes, not not so much right now, but yes, they've they've showed some halter animals and uh and my oldest Baylor, she actually owns a few of her own. And uh that's exciting. Yeah, we like to go all the all the sales and maturities.
JaymieWell maybe it'll all come full circle one day and she'll be on the Horn Showcase Committee.
SPEAKER_00There you go. I hope so.
JaymieSpeaking of the Horn Showcase Committee, who else is on the committee this year?
SPEAKER_00The committee, there's five of us this year. There's uh Joe Slawchek is the chairman, and then we've got Amanda Hardcastle from Oklahoma, uh David Henry, uh, Travis Johnson from Florida, and myself.
JaymieNice. Um, so let's talk about some sale information that people maybe can't find in the catalog. Um, don't know if there's anything to do with transit animals, if they need to get tickets for you know dinner or lunch or anything, or that type of thing.
SPEAKER_00Um transit animals get with the office on transit animals. Uh it's $100 for a transit pin. And trying to think of what else is in the isn't in the catalog. Um hay. Hay is provided this year by Mike and Callie Smith of Cold Copper.
JaymiePerfect. And then what about like meals? Will there be? I think if I remembering correctly, there was um some sort of uh meal there last in the facility last year. Will you have that same type of thing this year?
SPEAKER_00There will be uh a meal before Bull Alley at the Bull Alley reception.
JaymieOkay, perfect. All right, well let's jump into the schedule of events. What happens um on Thursday? I'm sorry, Wednesday, September 30th.
SPEAKER_00Wednesday at 9 a.m. they start receiving cattle and they will receive until 9 that night. And if you need special arrangements, all you need to do is call Tessa. I think the number is in the catalog. Yes, it's in the catalog.
JaymieAnd all cattle have to arrive on Wednesday, right?
SPEAKER_00Yes, all cattle need to do arrive on Wednesday unless you've made other arrangements.
JaymieOkay. So then let's jump into Thursday. The the excitement starts right away Thursday morning, it sounds like at 8 a.m.
SPEAKER_00Yes. Right away.
JaymieSo the measuring that's the measuring is on Thursday. What's the order in which the animals will be measured?
SPEAKER_00The order. So we're gonna start with sail animals, and then uh the youngest females to the oldest, and then your youngest bulls to the oldest, then your steers, and then we're gonna end with uh bull alley bulls.
JaymieVery nice. And how many animals do you have entered this year?
SPEAKER_00Um at on-site there are 282, and then at the satellites, there's 195.
JaymieWow, okay. That's quite a few animals.
SPEAKER_00Yeah, it's it is a lot.
JaymieFor those people who aren't quite sure who are maybe new to the industry and don't um quite understand what the satellite measurement is, can you explain that and maybe stuff some of the locations for those satellite measurements?
SPEAKER_00Sure. Um, the satellite measurement locations, uh, we've got 24 of them throughout 15 states across the U.S. Um It's just uh a place where you can enter your animal into the horn showcase and and take your animal to that ranch and have it measured. Uh, and then you get to compete with with everything that's being measured at all the other satellites and on site at El Reno.
JaymieOkay. And now correct me if I'm wrong, but I believe every one of those satellite locations has are has a special tool that they use so that the measuring is consistent from one site or one location to the next.
SPEAKER_00Yes, they're all using the no bull measurement tool. It's uh uh it's a large caliper-like tool that uh you can it was made so you can measure animals that you can't get from one point to the other without bending the tape measure. Yeah, every satellite location has that. We'll have that on site in El Reno.
JaymiePerfect. Um, who is part of the measuring crew in El Reno this year?
SPEAKER_00Michael Rowland and uh Colin Wyatt. They'll be uh they'll pretty much head it up. And then uh I've got Andrew Shigori coming back, and uh I've got an Amarillo native, a new guy, uh Colby Davis, uh Bill McCarley, and Josh Brown from Gillian Ranch. So a lot a lot of folks that are super familiar with Longhorn Kettle.
JaymieI was gonna say it sounds like a good crew. Um okay, so let's move on now to Friday. The bowl faturity starts at 9 a.m. on Friday.
SPEAKER_00Yes, yes. Everything starts at 9 a.m. on Friday. Uh we'll have the bull faturity. It's got nine classes in it from October of 23 through September of 25.
JaymieAnd how many entries total for the bowls?
SPEAKER_00Uh there's 63 entries in that. That's quite a few bulls.
JaymieYeah, yeah, it is. And once the that futurity wraps up, I'm assuming we'll break from lunch, maybe, and then the sale starts right away at 2 p.m.
SPEAKER_00Yes. Sale starts at 2 p.m.
JaymieOh, so let's talk about a few of the sale details. Who uh should they contact? Should they have questions the day of the sale?
SPEAKER_00You can contact Joe Solacek or myself. Um, I would say you can talk to, if you're on site, you can talk to any of the committee members.
JaymieAnd what about the auctioneer and pedigree reader this year?
SPEAKER_00Our auctioneer is Dan Huntington. Uh he's done it for the last few years, and uh Chase Vasut will be reading pedigrees.
JaymieAnd I know you mentioned Tessa earlier, um, and I assume that she is the bat crew and is gonna handle the cattle all weekend long.
SPEAKER_00Yes, it's Tessa's crew. She's got a big crew and they they do a fantastic job. We're pretty excited about having her back.
JaymieAnd for those people online that are going to be buying online, are there haulers that are gonna be available?
SPEAKER_00Yes, there are several haulers that they're going in every direction. Uh you got Wes Clark, uh Eddie Driscoll, Cody James, Chris Blanton, uh Dylan Scarpa, and Dan Grove.
JaymieSo now let's talk about the sponsors because we know the sponsors are incredibly important to every single event. So tell us who some of the sponsors were for this weekend.
SPEAKER_00Yeah, we've got some really good sponsors, uh, and there's quite a few of them. Uh Rex and Sharice Glen Denning from Glen Denning Farms, they're our Pearl sponsor. Uh Mark and Charlene Gillian of Gillian Ranch, they're our Ruby sponsor. And then we've got five or six, there's Sapphire sponsors. There's Flying B Longhorns, uh Hunter and Jordan Bolty, a 3P Ranch, Jason and Barb Shagoda, LTJ Longhorns, Travis Johnson, Hoosier Longhorns, Dan and Tracy Jones, and GA Country Club, George Warsball. And then there's the Topaz sponsors. That's uh Janet Harmon and Kent Mays of KDK Longhorns. Um, then there's Dustin Lane of Four Lane's Longhorns, and Stan and Sandy Tidwell of Falls Creek Longhorns. Now there's a one bronze sponsor, it's James Presley Longhorns, and then your open bar sponsor. There's two of those, D.R. Henry Ranch and McIntyre Farms. There's also uh Every Bull in Bull Alley was sponsored this year. So the Bull Alley sponsors are Flying Bee Longhorns, Luther and Lori Carpenter, El Rancho Zorro, the Fox family, uh the Hunt Hesse Partnership, uh, the Hotshot Partnership, that's the Glenn Dennings and the Allen, Kevin and Jody Bryant, Landis Farms, Scott and Amelia Picker, Square One Longhorns, Diamond B Cattle, Full Creek Longhorns, the Champ Partners, Blundell, Dunn, and Guthrie, the Oaks, Blundell, Dunn, Guthrie Partnership, Four Brands Cattle Partnership, Hardcastle Land and Cattle, the Toller Hoosier Partnership, Nick and Kim Nicodem, and Hoosier Longhorn. And then you've got your faturity sponsors. Uh the Grand Champion Bull and the Grand Champion Female are both sponsored by Ferrell Ranch. And the Reserve Grand Champion Bull is sponsored by Rab's Hooves and Horns. And then you've got several Furity Class sponsors: uh Show Me Longhorns, Cheryl and Wade Mertz, Norse Ridge Ranch, Glen Denning Farms, Bull Creek Longhorns, Terry and Tammy King, G G Longhorns, Aussie Acres Ranch, John's Land and Livestock, and Landis Farms. And there's also some uh Faturity added money from Shooting Star Ranch and Pace Cattle Company.
JaymieThat's quite the list.
SPEAKER_00Yeah. Yeah, there's a pretty good list.
JaymieSo next let's talk about more details about the sale. Let's talk about the consigners. Definitely have some longtime supporters with uh Dale and Jennifer Hunt, Tom Smith, Glenn Dennings, Torkelson's. Looks like you have a good group of consigners this year, too.
SPEAKER_00A great group of consigners.
JaymieWell, speaking of the consigners, let's talk about the animals they all brought with them. So you there's a couple, or that more than a couple, a few special lots at the very beginning of the sale. Let's touch base on you know some of them.
SPEAKER_00Okay.
JaymieYou always seem to start off the sale with the guitars.
SPEAKER_00We start off with the the horn showcase guitars. Uh there's one with the the horn showcase logo on it, and then there's one with the horn showcase logo and the bull alley logo on it, too. Uh, and then we jump to the Bull Alley banner. Uh it has every bull from for 2026 Bull Alley on it, and and we auction that off. And then we've also got the uh back cover to the Trails magazine and the sale catalog, as well as the Horn Showcase logo and the Bull Alley logo for next year.
JaymieIt also looks like you maybe have a couple front covers for the case.
SPEAKER_00Yes, there's some there's the special front covers uh for the December issue, and then for the February issue. Those are usually uh horn showcase wrap-up, and and then there's the herdsire edition for February.
JaymieThen I believe you also seems always to have a donation lot for the TOBT. Who is um providing that donation lot this year?
SPEAKER_00Brian and Karen Allen of Circle A Longhorns are are giving us a really cool VR Mr. Wright heifer. I think she'll do really well for that donation lot.
JaymieAnd as I was looking at the catalog, I noticed a pen of three, uh, which I believe is lot eight from Flying B Longhorns. Can you tell us how they're handling that pen of three?
SPEAKER_00Yes, they'll have all three heifers on site, and they will be pinned next to country song checks. They will come in the sale ring together, and you will get your pick of the three. It's not they're gonna keep two of them. You'll get your pick of the three.
JaymieAnd the other special lot that I noticed in the sale was uh an embryo lot from Landy's Farms, which I believe is lot 13.
SPEAKER_00Yes, this is this is a really cool opportunity because they're uh I I forget how many they have uh confirmed bread, but it's gonna be a ton of calves to pick from come next spring. So we're selling the embryo lot at this sale. The Iron Man and Silent Love will be on site, so you'll get to see them. The calf won't be born until spring of 27, and you can go to Landis Ranch, you know, Landis Farms, and uh and pick your calf or however you want to go about that.
JaymieOkay. Are there any scratches so far?
SPEAKER_00Uh scratches. We've got two scratches, lot 37 and 45. And then we have uh a sublot for lot number nine. Uh she'll be a really cool cut and dried daughter with a PCC Batman heifer at side, and she's exposed back to PCC goosebumps.
JaymieAwesome.
unknownYeah.
JaymieUm, all right. Are you ready for a round of catalog roulette? I will go through and randomly choose an animal, and you can tell me everything you know about her.
SPEAKER_00Okay, let's do it.
JaymieAll right, here we go. Well, let's start off with lot three from Glen Denning Farms, GF Roja Rexy. Tell us what you know about her.
SPEAKER_00Glenn Dennings, they've uh they're bringing us Roja Rexy. She is a daughter of their longtime, one of their longtime herd sires, Rex Checks. Uh, he's a cowboy tough check's son. And then she is out of a Buck Wynn daughter. So Buck Wynn uh is another one of their big time herd sires there. Uh she should have a heifer inside and should be bred back. We'll know that on sale day.
JaymieThe next one, I'm scrolling here in the catalog. Let's stop at one from Hoosier Longhorns. Are you Lonesome Tonight? Lot seven.
SPEAKER_00Uh Are You Lonesome Tonight? Uh, brought to you by Hoosier Longhorns. She is exposed. I think I just read that she is confirmed bred to Jack of All. She's bred and owned by Hoosier Longhorns. She is a Native Legends daughter, which Native Legends has been knocking it out of the park. He he sold a daughter for $145,000 at the Fort Worth stockyard sale. And uh she's also out of a double-barreled daughter. So she I haven't seen this heifer in person, but I imagine she's gonna be a rock star.
JaymieAnd while I'm looking here at the um catalog, I see where it says bread and owned and sire in bull alley. You want to talk about um for those people who don't quite understand what bread and owned means?
SPEAKER_00Sure. Bread and owned means that you bred for that animal, you bred that animal's dam uh to your bull and and produce that calf. That's bread and owned, and then the sire is in bull alley. Native legends is in bull alley. So on all of these listings in the catalog, you're gonna find uh uh the words bread and owned or the sire is in bull alley. Uh there's the DNA, DNA verified, or DNA marker zone file, and then parentage verified. That's kind of a neat deal that the TOBAA does. I it's it's just kind of neat to go through there and and see all the work that everybody's put in on these kettle.
JaymieDefinitely. Okay, next up in catalog roulette is lot 14. Um, her name is Pacific Alley, and she is consigned by the uh James Presley Longhorns.
SPEAKER_00Okay. I talked to James uh back in the spring, and he said, he said, What do you want for the sale? And I said, Give me something, give me something bighorned. And he offered up Pacific Alley, and I said, That's perfect. So she should she should have a heifer at side and be bred back the same way.
JaymieI know you uh talked about Colin Wyatt um at the beginning of the podcast. Let's talk about his lot, lot 19 from Diamond B Longhorns, D.B. Silent Rebellion.
SPEAKER_00Yes, this is a this is a special consignment. I did I didn't think uh Benny and Colin would let this one go. And she's she should be bred too. She's bred to one of their young herd sires, uh, either DBJ or Armageddon. She's got a killer pedigree. She's out of the almost 120-inch silent iron by Rebel HR. That's a pretty exciting consignment. Whoever gets this heifer won't be disappointed.
JaymieAnd the next one is at 21, Tibby Free from 3P Ranch uh with Jason and Barb Shigoda.
SPEAKER_00Yeah, Tibby Free, she uh Barb contacted me about putting this cow in, and I said, yes, let's give that one a shot. She's uh she's exposed uh to a few of their bulls uh from different times and should be confirmed red. I think I read on social media that she's confirmed red also, but yeah, that's that's a big, exciting cow that's been a big producer for them.
JaymieOkay, the next one we'll talk about, let me scroll here for a little bit, is lot 28. HR Lady Duty consigned by 1886 Cattle Company with Patrick Hengler.
SPEAKER_00Uh Lady Duty, she is uh this will be a pretty special lot, too, because you I haven't seen very many Super Duty daughters sell. Uh and she's out of a Rebel HR daughter. Uh she's got a heifer at side by Midas Touch, by PCC Midas touch. That's uh over a hundred inch bull that's uh pretty hot right now. And then she'll be exposed back. So that should be a three and one.
JaymieNext up is lot thirty from Silver T Ranch, Brazos Madeline.
SPEAKER_00Brazos Madeline. That's uh a Kurt Twining consignment uh by PCC Rimrock. She should, I think she's got a calf inside by real deal, and she that'll be a three-in-one also because she'll be exposed back to real deal.
Jaymie38 is from Norris Ridge Ranch, and she's the next one that we'll talk about. NRR Becca's jam.
SPEAKER_00Yes, I talked to Marshall um back in the spring, and uh we decided that he'd put in this this young heifer. Um she'll be a three and a half year old, I believe, and she'll be exposed to their big black and white M7 Irish luck. She'll have a bull calf at sight, and she's exposed back to Irish luck. Uh she's a KDK Fireball daughter out of a Jamaican, the Jamaican-bred uh BR Becca Katerina. She's a loud, brindle-colored heifer, and she'll be really cool. I'm excited to see her in person.
JaymieLet's talk about Dale Hunt's, Dale and Jennifer Hunt's uh lot, um, which is 43. HR Reds Larissa.
SPEAKER_00Uh H.R. Reds Larissa. So I was at Dale's last year, and somehow this cow came up in the conversation. He must have remembered it because he called this year and asked if he ought to put that cow in, and I said, yes. This is a uh uh lateral twisty horn daughter of big. Red HR and out of a coach granddaughter on the bottom side. That's a really neat cow. And she'll have a heifer at side by higher ground and exposed back to higher ground. So that should be a big time three and one, also. That's this is a really neat cow that I've seen in person. I really like this lot.
JaymieWell, and last but not least, we'll talk about the last lot in the sale, lot 48, Casanova's 20 gauge gal, which is consigned by Scott and Amelia Picker.
SPEAKER_00Yeah, Scott and Amelia. They they put in a good one. This is a this is a Hubble's 20-gauge daughter. And he's not, you know, 20 gauge isn't with us anymore. There's the only way to get those is through AI anymore. And I I don't know. I don't know if there's uh much semen left out there on him. Uh she's out of a daughter of uh CV cowboy Casanova. She should be confirmed bred to their Buzz Light Year Bull. I haven't heard yet, but yes, she should be confirmed to their Buzz Lightyear bull.
JaymieSo after the sale, then we have Bull Alley. Um what time does the Bull Alley reception start?
SPEAKER_00The Bull Alley reception starts at 6 p.m. And uh we'll have food and uh open bar, and then the bull alley itself starts at 7 o'clock.
JaymieAnd how many bulls do you have in Bull Alley this year?
SPEAKER_00We've got 18 awesome bulls in Bull Alley.
JaymieAnd can they buy semen ahead of time or is it only available during Bull Alley?
SPEAKER_00As far as semen sales go, you can grab a form as soon as you arrive at the Horn Showcase. Uh sales officially start on Friday the 3rd. And the count is tallied at 11 o'clock on Saturday morning. Uh so they count the the bull with the most straws sold uh will be named Bull Alley Champion and he'll win the Bull Alley guitar. It's uh it's a guitar with a bull alley logo on it.
JaymieAnd I know you said for people to grab their, you know, their sheets, their semen sheets once they get to the horn showcase. Is that table gonna be set up again right outside the doors where people entered the horn showcase?
SPEAKER_00I think this year it'll be in in the main area at the back of the room. And I think Champion Genetics will be there right beside them. Perfect. Yeah. And then and also uh they are gonna continue selling straws past Saturday. I think they're gonna they're gonna sell straws through Friday, October 9th, but you've got to call the office after the event.
JaymieOkay. So then Bull Alley wraps up Friday. What time does everything start on Saturday?
SPEAKER_00Saturday. We're gonna wrap everything up Saturday with the heifer futurity. Uh and it starts at 9 a.m.
JaymieHow many classes do you have this year?
SPEAKER_00Well, there's 11 classes, 11 heifer classes, and there's 124 entries, heifer entries. So I that's a pretty good number.
JaymieYeah. Um, who do you have for judges?
SPEAKER_00Our judges this year, uh pretty good set of judges. We've got uh Dylan Scarpa, uh Dan Grove, David Henry, Alyssa Butler, and Jerry McPeak.
JaymieAs far as the awards, are the awards going to be handed out immediately following the faturity or what or do they start at a specific time?
SPEAKER_00Um the awards. Uh measuring awards will be given immediately following each measuring class, and the faturity awards will be given immediately following the heifer faturity on Saturday.
JaymieOkay, so both the bull and the heifer awards will be given on Saturday?
SPEAKER_00Yes. Yep.
JaymieOkay. Are people able to load out on Saturday after the faturity?
SPEAKER_00Get with Tessa if you need to if you need to get out of there. Um if you're not part of the faturity or something like that, just get with Tessa. But for the most part, we're gonna try to wait till after the heifer faturity on Saturday to start loading cattle out and then and then we're asking that all the cattle be loaded out by noon on Sunday.
JaymieWell, Matt, is there anything that we have not talked about that you want to make sure people are aware of for the weekend?
SPEAKER_00I don't think so. I I think just show up and have a good time. And uh Horn Showcase is my favorite event. That it's pretty easy to have a good time there.
JaymieWell, thank you for joining us. We can't wait to see you and everyone else at the Horn Showcase. Make sure to check out the consignments ahead of sale day and follow us for more updates. Until next time.
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