From the Pasture with Hired Hand
Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in!
From the Pasture with Hired Hand
Monday Mini: TLBAA Horn Showcase Sale Recap
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In this week’s post-sale recap takes a look back at the TLBAA Horn Showcase Sale held this past weekend in Oklahoma. We cover the top-selling lots, key sale highlights, and where buyer interest showed up throughout the event. We also provide an update on the NLFR standings through September and take a quick look at how things are shaping up as the season moves forward.
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If you're new here, this is one of our Monday Mini episodes, short, data-focused recaps of the most recent public Texas Longhorn consignment sale. Our regular, full-length episodes dive into ranch stories, breeding insights, and interviews, so be sure to explore those as well.
JaymieIf you're wanting to learn more about pricing and trends in the Texas Longhorn market, you'll want to tune in to today's episode. I'm Jamie. And I'm Molly, and we're the owners of Hired Hand Software and Hired Hand Live. Each Monday, we break down the numbers from the past weekend sale, online and in-person averages, high sellers, bidding trends, and what the data tells us about the current Longhorn market.
SPEAKER_01Let's take a quick look at what happened this weekend.
JaymieIn today's Monday Mini, we're recapping the 2026 TLBAA horn showcase from this past weekend, October 2nd, in El Reno, Oklahoma. We'll be breaking down the most viewed animals, top sellers, both online and in person, and overall activity on hiredhandlive.com.
SPEAKER_01Just a reminder before we dive in that From the Pasture has new dedicated social accounts separate from our Hired Hand Live and Hired Hand websites pages. So be sure to follow us on Instagram, Facebook, and TikTok at those accounts.
JaymieOne of our favorite parts of every sale recap is hearing from you, the buyers, sellers, and longhorn fans who make these weekends special. Whether you are in Oklahoma or following along on Hired Hand Live, your message is always delivered. If you'd like to have your feedback shared on a future recap, you can join our text list by texting website to 888-700-8131 and replying to our post-sale prompts. Now let's share a few of our favorite moments from this past weekend.
SPEAKER_01The first text we received said, fantastic event overall. Bull Alley was high energy, a lot of fun and impressive. Well run weekend. Great for the Texas Longhorn industry.
JaymieAnd when we asked people this weekend what their favorite moment was from this, the entirety of the weekend, we got multiple responses saying simply bull alley.
SPEAKER_01Another text we received about feedback from the weekend was Tessa and her cow handling crew did great.
JaymieAnother response was their favorite was watching the horn measurements and bull alley.
SPEAKER_01And a final message we received back was from Joe Sedlichek, chairman of the TLBAA, and he texted us, thanks to everyone who consigned, entered an animal, measured one at satellite, or just came to watch. Couldn't have done it without you all.
JaymieSee you next year.com.
SPEAKER_01There were 43 lots sold in total. The unofficial total was $271,450, while the unofficial average was $6,313. The internet only average was $4,718.
JaymieWith this being the 18th sale of 2026 in our Hired Hand Live Trends and Averages series, the year-to-date average now sits at $9,078 with an internet only average of $6,540.
SPEAKER_01There were just over 14,000 total views of consignments online and 100 registered internet bidders.
JaymieThe most viewed lot after the sale was lot 13, which is an embryo calf consigned by Landy's Farms, which ended with over 700 hits.
SPEAKER_01Now that we've covered those stats, let's spotlight the top five in-person sales and buyers from the Horn Showcase sale. These consignments drew serious attention and left Oklahoma with some excited new owners.
JaymieThe fifth highest selling lot to an in-person buyer was lot 35 AS Stars Legacy, consigned by Gill and Longhorns, selling for $10,500 to Brian Gasperson.
SPEAKER_01For the fourth highest selling lot to an in-person buyer, we have a tie. The tie is between lot 30, DH Jezebel, consigned by Rock and H. Longhorns, selling to Hutchins Longhorns, and lot number 43, H.R. Reds Larissa, also consigned by Rock and H. Longhorns, selling to Landy's Farms. Each of these lots sold for $12,000.
JaymieThe third highest selling lot to an in-person buyer was lot 24, 1886 Iron Witch, consigned by 1886 Cattle Company. She sold for $15,000 to Flying Bee Longhorns.
SPEAKER_01The second highest selling lot to an in-person buyer was lot number 13, an embryo calf, consigned by Landy's Farms, selling for $17,000 to Flying Bee Longhorns.
JaymieAnd the number one highest selling lot to an in-person buyer was lot 44, GF Rose Wynn, consigned by Glen Denning Farms, and she sold for $22,000 to the McIntyre Hutchins partnership.
SPEAKER_01Now that we've covered the in-person highlights, let's shift to online bidding. We'd like to thank the hosts of the Horn Showcase Sale for trusting Hired Hand Live to connect buyers from across the country. Here are the top five animals sold through internet bidding.
JaymieThe fifth highest-selling lots, it's a tie. We're between lot seven, Are You Lonesome Tonight, consigned by Who's Your Longhorn, selling to John Chepleck, and lot eight C, FBL Dina Carter, consigned by Flying Bee Longhorns, who sold to Randy Murray, both selling for $4,200.
SPEAKER_01The fourth highest selling lot over Hired Hand Live was number 21, Tibby Free, consigned by 3P Ranch, selling for $4,750 to Keith Hagler.
JaymieThe third highest selling lot to an online buyer was lot 18, LTJ YOLO, consigned by LTJ Longhorns, selling for $4,800 to RTG Ranch.
SPEAKER_01The second highest selling lot over Hired Ham Live was number 14, Pacific Alley, consigned by James Presley Longhorns, selling for $6,750 to Blaine Kaylor.
JaymieAnd the number one highest selling lot to an online buyer was lot 19, DB Silent Rebellion, consigned by Diamond B. Longhorns, selling for $15,500 to Sharon Garfield.
SPEAKER_01Thank you to all the internet bidders and buyers.
JaymieWith the top online sales covered, let's take a look at the impact of internet bidding. Hired Hand Live connected buyers and sellers from wherever they were, and the numbers from the horn showcase showed just how strong that reach was.
SPEAKER_01With this sale taking place in El Reno, Oklahoma, our furthest internet buyer was located in New York, roughly 1,500 miles away from where the sale was held.
JaymieNext, we'll go over the futurity results from this past weekend at the Horn Showcase. We'll start with the Heifer classes.
SPEAKER_01The class one winner was JM5 Rodeo Drive, entered by McIntyre Farms with 224.5 points.
JaymieThe class two winner, Hubble's Blazing Saddle, consigned by Mark Hubble, ended with 227.5 points.
SPEAKER_01The class three winner was GF Lakewood Lila, entered by Rex and Sharice Glendenning, receiving 227 points even.
JaymieThe class 4 winner, NRR Good Friday Luck, entered by Norris Ridge Ranch, ended with 225 points.
SPEAKER_01The Class 5 winner was CTA Calusa Summer Treaty, entered by Curtis and Tanya Abel, and she received 226.75 points.
JaymieThe class 6 winner, WL Supermodel, entered by McIntyre Farms, ended with 226.25 points.
SPEAKER_01The class 7 winner was GF Mammy Alfie, entered by Rex and Charisse Glen Denning, receiving 227.75 points.
JaymieThe class 8 winner, Awesome Jam, entered by the Whitlock Vanderford McIntyre Partnership, ended with 226.5 points.
SPEAKER_01The class 9 winner, named Magnolia K, was entered by Doug and Robin Johns and received 224.25 points.
JaymieThe class 10 winner, Horseshoe J Isabel, was entered by Jimmy Jones, and she ended with 223 points.
SPEAKER_01The class 11 winner was GF Rahide Reba, entered by Rex and Therese Glen Denning, receiving 221.75 points.
JaymieNext we'll cover the bowl classes, and the class 12 winner was LRR One Cool Dude, entered by Kyle and Aaron Johnson, ending with 224 points.
SPEAKER_01The class 13 winner was Level Flight, entered by the Elite Fraturity Partners, receiving 220 points.
JaymieThe class 14 winner, Road Warrior TK, entered by Kimberly Bay, ended with 230.5 points.
SPEAKER_01Class 15's winner was GF Chisholm Trail, entered by Rex and Charisse Glen Denning, receiving 228.75 points.
JaymieThe Class 16 winner, SSL Benelli, entered by the Benelli Legacy Partners, ended with 232.5 points.
SPEAKER_01Bull Class 17's winner was TLS American Soldier, entered by the Loomis Stark Partnership, receiving 225 points.
JaymieThe Class 18 winner, GF Awesome win, was entered by Rex and Sharice Glendenning, ending with 229 points.
SPEAKER_01The Class 19 winner was HL Crown's Pride, entered by the Elite Fraturity Partners, receiving 228.75 points.
JaymieAnd the final class for the Bulls, class 20, winner was Argo CA, entered by PAR3 Partnerships, ending with 225.75 points.
SPEAKER_01And now we'll go over the two high point award winners. The high point heifer was GF Mammy Alfie, entered by Rex and Sharice Glen Denning with 227.75 points.
JaymieAnd the high point bowl was SSL Benelli, entered by the Benelli Legacy Partners, ended with 232.5 points.
SPEAKER_01Looking ahead, our next stops with Hired Hand Live are the ITLA sale and the BNC Show Me Fall Longhorn Sale, both happening this upcoming weekend. We'll be releasing a pre-sale podcast on Tuesday, October 6th, featuring the sale hosts and everything you need to know before sale day.
JaymieThat wraps up our horn showcase sale recap. Thanks for tuning in and be sure to subscribe so you don't miss upcoming sales, stats, and stories on From the Pasture with Hired Hand. Until next time, whether you're hauling down the highway or bidding online, safe travels, enjoy the memories made each sale weekend, and we'll see you at the next one.
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