From the Pasture with Hired Hand
Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in!
From the Pasture with Hired Hand
Monday Mini: ITLA Sale, B&C Fall Classic Recap & NLFR Update
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In this Monday Mini, we’re recapping a busy weekend in the Longhorn world with a look at the ITLA Sale and the B&C Fall Classic.
We break down the sale results, highlight some of the top lots and standout numbers, and talk through a few of the trends and takeaways from both events.
We also share an update on the NLFR, including where things currently stand and what to watch for next.
If you like quick sale recaps, market stats, and staying caught up on what’s happening around the Longhorn industry, this Monday Mini has you covered.
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If you're new here, this is one of our Monday Mini episodes, short, data-focused recaps of the most recent public Texas Longhorn consignment sale. Our regular, full-length episodes dive into ranch stories, breeding insights, and interviews, so be sure to explore those as well.
JaymieIf you're wanting to learn more about pricing and trends in the Texas Longhorn market, you'll want to tune in to today's episode. I'm Jamie. And I'm Molly, and we're the owners of Hired Hand Software and Hired Hand Live. Each Monday, we break down the numbers from the past weekend sale, online and in-person averages, high sellers, bidding trends, and what the data tells us about the current Longhorn market. Let's take a quick look at what happened this weekend. In today's Monday Mini, we'll be recapping the 2026 BNC Show Me Fall sale that happened this past weekend, October 10th in New Cambria, Missouri, along with the ITLA sale that took place this past Thursday out of Glenrose, Texas. We'll be breaking down the most viewed animals, the top sellers, both online and in person, and overall activity from Hired Hand Live.
SPEAKER_00Before we dive into all the stats, just a quick reminder to make sure you're following us on all of our social accounts. We have separate accounts on Instagram, Facebook, and TikTok for Hired Hand Live and Hired Hand websites, as well as the podcast.
JaymieThe BNC Show Me Fall Sale is the one that we'll go over first, which they delivered really strong engagement both online and in the ring. And the data tells the story from sale averages to total views and activity on Hired Hand Live.
SPEAKER_00There were 129 lots in the sale. The unofficial total was $256,825, while the unofficial average was $1,991. The internet only average was $2,480.
JaymieAs this being the 20th sale of our 2026 Hired Hand Live Trends and Averages series, the year to date average now sits at $8,230 with an internet only average of $6,144.
SPEAKER_00There were just over $33,500 total views of consignments online with 68 registered internet bidders.
JaymieThe most viewed lot after the sale was lot 40, Bobby Q consigned by MK House Farms, and it ended with 628 hits.
SPEAKER_00So now that we've covered those stats, let's spotlight the top five in-person sales and buyers from the BNC Show Me sale. These consignments drew serious attention and left Missouri with some excited new owners.
JaymieThe fifth highest-selling lot to an in-person buyer was a tie between lot 56, LTL Ladies T, which was consigned by Hetlin Horns, who sold to Bob Gorl, along with lot 89, HD Wrangler Jeans, which was consigned by Eckhart Longhorns, selling also to Bob. Both of these sold for $5,000.
SPEAKER_00The fourth highest selling lot to an in-person buyer was lot number 26, TCC Shelley's Blue Streak, consigned by Tallgrass Cattle Company, selling for $5,250 to Ray Williams.
JaymieThe third highest selling lot to an in-person buyer was lot 25, M7 Venus Especiale, consigned by Tallgrass Cattle Company, selling for $5,700.
SPEAKER_00The second highest selling lot to an in-person buyer was lot number 62, another tallgrass cattle company cow, TCC Smoke and Blue, selling for $7,750 to Bob Gorel.
JaymieAnd the number one highest selling lot to an in-person buyer was lot 61, TCC Ring of Smoke, and signed by again Tallgrass Cattle Company, selling for $10,500 to Bob Gorel.
SPEAKER_00So those were the in-person highlights. Now let's shift to the online bidding highlights. We'd like to thank the hosts of the BNC Show Me Fall Longhorn Sale for trusting us at Hired Hand Live to connect buyers from across the country. Here are the top five animals sold through internet bidding.
JaymieThe fifth highest selling lot to an online buyer was lot 93, LF Sweet Raindrop, consigned by Lubring Longhorns, selling for $3,100 to Keith Davis.
SPEAKER_00The fourth highest selling lot over Hired Hand Live was number 98 TP Black Cat, consigned by Woodson School Ranch, selling for $4,100 to Jose Cordozo.
JaymieThe third highest selling lot to an online buyer was lot 66, FH Blue Steel, consigned by Flinthill Longhorns, selling for $5,250 to Jim Rombeck.
SPEAKER_00The second highest selling lot to an online buyer was lot number 69, WS Red River, consigned by Widespread Ranch, selling for $5,500 to Blaine Kaler.
JaymieAnd the number one high-selling lot to an online buyer was lot 63, TCC Cutting Up Elfie, consigned by Takin' Chances Partnership, who sold for $8,250 to Brittany Fellows. Thank you to all of the internet bidders and buyers. With the top online sales covered, let's take a look at the impact of internet bidding. Hired Hand Live connected buyers and sellers from everywhere they were, and the numbers from the BC Fall Longhorn Show Me sale show just how strong that reach was.
SPEAKER_00There was $62,000 value added through internet bidding, 25 lots sold online to 12 different online buyers. With this sale taking place in New Cambria, Missouri, a furthest internet buyer was from Brazil, roughly 5,500 miles from where the sale was held.
JaymieSo next we'll be going over the ITLA sale, which is a donation sale, and they raised just under $22,000 for their event this year.
SPEAKER_00There were about 1,250 total views of consignments online and 16 registered internet bidders.
JaymieWith the most viewed lot after the sale being lot four, Royal Pick, which was donated by Joel Dickinson, and she ended with just over 200 hits.
SPEAKER_00And now we're going to go over the top five lots that sold uh during the ITLA donation event.
JaymieThe fifth highest selling lot was a tie. It was between lot three, which was an unnamed heifer, who was donated by Ty and Lindsay Husky. That animal sold to Commander's Place. And the other animal was lot five, Gunman's Ride, which was donated by Travis Casey, both selling for $1,100, with lot five being sold to Lily Fletcher.
SPEAKER_00The fourth highest selling lot was donation lot number eight, SL Royal Ginger Twist, who was donated by Shadow and Bonnie Seaman, and she sold for $1,400 to Amanda Evans.
JaymieThe third highest selling lot was lot seven, Show Biz, donated by Travis Casey, selling for $1,500 to Lily Fletcher.
SPEAKER_00The second highest selling lot was lot number four, Royal Pick, who was donated by Joel Dickinson, and she sold for $1,900 to Kier Albert.
JaymieAnd the number one highest selling lot was lot two, DB Riders ABA, which was donated by Diamond B Longhorns, sold for $2,000 to Paul Sanders.
SPEAKER_00If you're following the National Longhorn for Turity rankings this year, we have an update from this past weekend's ITLA Championship Fraturity, which was held on October 8th in Glenrose, Texas.
JaymieSo first we'll go over the Bull and Heifer class winners from the ITLA, and then following that, we will go over the top five overall 2026 top heifers and bulls from the NLFR.
SPEAKER_00The Bull Class 1 winner was Road Rage C4, entered by Timberline Longhorns, ending with 221.25 points.
JaymieThe class two winner, Sarcei Dos Tequilas, was entered by Bruce and Connie Olive, ending with 225.75 points.
SPEAKER_00The class three winner was RHH Cowboy Mercedes, entered by Ward and Shelley Rabb, receiving 229.25 points.
JaymieThe class four winner was GF Chisholm Trail, entered by Rex and Sharice Glendenning, ended with 226 points.
SPEAKER_00The class 5 winner for the Bulls was SSL Benelli, entered by the Benelli Legacy Partners, receiving 228.25 points.
JaymieThe class six winner, Midwest Top Shelf, was entered by Sherald Offfield, ended with 227.75 points.
SPEAKER_00And rounding out the bull classes was class number seven. That winner was Como Checks. He was entered by the Whitlock Vanderford McIntyre Hutchins Partnership and ended with 228.75 points.
JaymieAnd now we'll go over the Heifer class winners. The class eight winner was SBF Juniper, entered by Savannah Bell Farms, and she ended with 224.5 points.
SPEAKER_00The class 9 winner for the Heifers was JM5 Rodeo Drive, entered by the McIntyre Whitlock Partnership, and she received 229 points even.
JaymieThe class 10 winner, Ocean Blue, 561, was entered by Kevin and Jodie Bryant, ended with 226.75 points.
SPEAKER_00A class 11 winner was CTA Winning Design, entered by Curtis and Tanya Abel, receiving 226.5 points.
JaymieThe Class 12 winner, NRR Good Friday Luck, entered by Norris Ridge Ranch, ended with 225 points.
SPEAKER_00Class 13 winner was 1886 Mermaid Mary Ann, entered by the Elite Fraturity Partnership, receiving 225.75 points.
JaymieThe Class 14 winner, 1886 JJ Rosemary, was entered by the Elite Faturity Partners, ended with 226 points.
SPEAKER_00The Class 15 winner was Awesome Jam, entered by the Whitlock Vanderford McIntyre Partnership, receiving 227 points.
JaymieThe Class 16 winner, GF Rawhide Reba, was entered by Rex and Sharice Glendenning, ended with 229.5 points.
SPEAKER_00And now we'll go over the high point awards also for the ITLA Faturity. The Grand Champion Heifer was GF Rahide Reba, entered by Rex and Sharice Glendenning with 229.5 points.
JaymieThe Grand Champion Bull was SSL Benelli, entered by the Benelli Legacy Partners, ended with 228.25 points.
SPEAKER_00The Grand Champion Heifer was also the NLFR High Point female, and that was GF Rahide Reba entered by Rex and Sharice Glendenning with 229.5 points.
JaymieThe Grand Champion Bull, SSL Benelli, was entered by the Benelli Legacy Partners, who ended with 228.5 points.
SPEAKER_00And the NLFR High Point Bull for this event was RHH Cowboy Mercedes, entered by Ward and Shelley Rabb with 229.25 points.
JaymieAnd now we'll go over the overall top five heifers from the uh NLFR rankings this year.
SPEAKER_00The fifth uh highest ranked heifer right now is Hubble's Lucky Charms. Uh, she has been entered by the Elite Faturity Partners and has 693 points total.
JaymieAnd in fourth place is Awesome Jam, who is owned by the Whitlock McIntyre Partnership, has a total of 693.5 points.
SPEAKER_00The third place overall heifer right now is DW Noble Sky, owned by Dreamwood Farms, and she's sitting at 695 points even.
JaymieIn second place is DR Drag Queen, who is owned by Greg and Nikki Gilly, also has 695 points.
SPEAKER_00And sitting in first place with 697 points total is GF Rawhide Reba, owned by Rex and Sharice Glendenning.
JaymieNow we'll go over the top five bowls for the NLFR.
SPEAKER_00Currently in fifth place is HL Crown's Golden Knight, owned by the Elite Faturity Partners, and he has 691.5 points.
JaymieIn fourth place is RHH Cowboy Mercedes, owned by Ward and Shelly Rabb, who has currently has 692.25 points.
SPEAKER_00In third place is M7 Shamrock, owned by George and Annie Wartzbaugh, with 693.3 points.
JaymieAnd in second place is Midwest Top Shelf, owned by Square One Longhorns, who has 704.75 points.
SPEAKER_00And in first place for the Bulls so far is SSL Benelli, owned by the Benelli Legacy Partners, and he is sitting at 728 points even.
JaymieLooking ahead, our next stop with Hired Hand Live is a Millennium Faturity. We'll be releasing a pre-sale podcast on Tuesday, October 13th, featuring the sale host and everything you need to know before sale day.
SPEAKER_00And that wraps up this recap for both the B and C Show Me Fall Longhorn Sale and the ITLA donation sale and championship faturity. Thanks for tuning in and be sure to subscribe so you don't miss upcoming sales, stats, and stories on From the Pasture with Hired Hand. Until next time, whether you're hauling down the highway or bidding online, travel safe, enjoy the memories made each sale weekend, and we'll see you at the next one.
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